About Us


Meet the Bean Counters!

Jenny Clark is our Head Bean Counter. With more than 25 years of experience, Jenny is a graduate of Oklahoma State University with a Bachelor of Science degree in Accounting. She has worked in public accounting and private industry, and is familiar with many types of businesses from plumbers to real estate and manufacturing to retail. Jenny has been certified in QuickBooks since 2000, and continues to expand her knowledge by attending workshops with the some of the brightest minds in the country.

Partner Dan Larsh

Dan Larsh, East Texas Bean Counter Partner, is a business owner, bookkeeper, and techie-guru. Dan is a self-starter who did just about everything himself for his businesses – bookkeeping, built his own computers and set-up his own network – you name it. When it comes to bookkeeping, he says he was trained by the best – Jenny Clark! Dan worked for Jenny as a bookkeeper after selling one of his businesses in 2012. He had his own bookkeeping business, and now he and Jenny have joined forces to provide East Texas with bookkeeping services covering the full gamut. Dan holds a Quickbooks™ Pro Advisor certification. He is often setting up Quickbooks and troubleshooting a client’s computer or network, while Jenny is expertly training the client in Quickbooks – it’s a great partnership of the MAS kind (Mutual Admiration Society.) Dan has been happily married for 36 years (he thinks his wife has been, too) and has two children, Chad and Amy. Amy also works for East Texas BeanCounters.

Meet the Team!

Office Manager
Cindy Waterman

Cindy is ET Bean Counters’ Schedule Master, Client Greeter, Expert Organizer; and Go-To, Get-It-Done Person. Cindy holds a Bachelor of Business Administration and adds her 35 years of experience as an office manager, small business owner, expeditor, and tax return assistant to the ET Bean Counters team. Cindy has been married 17 years and is a mom of two. She is involved in her church women’s group and sings in the church choir.

Bookkeepers
Leah Armstrong
Leah works part-time for ET Bean Counters assisting clients with A/R, A/P, payroll, Quickbooks™ Desktop, and Quickbooks™ Online.  She is certified in QuickBooks online.  After several years in human resources, Leah worked at her girls’ school for six years as an office manager and bookkeeper. Leah has been married for 12 years and has two teenage daughters and 2 dachshunds. The Armstrongs foster rescued Bull Mastiffs, who love to run around the family’s 40-acre property.

Lynda Christian
Lynda loves her job as a full-time bookkeeper for ET Bean Counters. With 20 years of experience, including 15 years as an owner of a bookkeeping business in Dallas, and certifications in Quickbooks™ Desktop and Quickbooks™ Online, Lynda is a Bookkeeping Maven. She provides ET Bean Counters clients with a full range of services: setting-up books, handling payroll taxes and sales tax, and more. In her spare-time, Lynda enjoys being with her four kids and five grandbabies.

Amy Larsh
Full-time bookkeeper, Amy Larsh, garnered her bookkeeping knowledge and experience after graduating from Texas Tech, when she worked in banking as a teller and teller supervisor and as a bookkeeper for a doctor’s office. Some might say Amy has a natural-born talent for bookkeeping – she is the daughter of East TexasBeanCounters partner, Dan. It’s okay, Amy knows what it’s like to work for her dad –  she worked for him during high school. Amy was raised in Tyler and graduated from Texas Tech University with a degree in early childhood education. She recently moved back to Tyler to be close to home. Amy has a yorkie-poo named Paisley, who she says is like her child. Amy earned her QuickBooks certification and is ready to help small businesses get the management information they need to run their businesses.

So Much More Than Bean Counters

Our firm is East Texas’ most trustworthy bookkeeping service and premier QuickBooks® training resource. We tailor our services to provide each client with the tools to manage their finances and grow a successful business. Our staff is knowledgeable, trustworthy, and so dependable, you might assume we’re a boring lot of bean counters. But we really like our clients, and we love to meet new people, so we’re not quite as stuffy as your typical bookkeeper.

Give us a call, and find out for yourself.

The Numbers Tell A Story

Your company’s financial statements tell a story, and we’re here to listen. We provide an open ear, a fresh perspective, sound advice, and customized accounting services for every size business in every stage of development. From the sole proprietor start-up to the established corporation, we’ll help you track your business and your money from the moment it comes through your door.

A Single Task or The Whole Shebang

Just need a few classes to learn how to get the most out of QuickBooks®? We can help you with that. Need a full service bookkeeping service to take over those daily financial tasks so you can concentrate on the business of making money? We can help you with that also. We’re not only highly experienced and knowledgeable, we’re also flexible. You can trust us with a single task or the whole shebang.

Need help With QuickBooks®? Don’t Be Embarrassed.

QuickBooks® is a powerful business management tool. Are you using all of its features to maximize profit and grow your business? Let our Certified QuickBooks® ProAdvisors get you up-to-speed with convenient technical support, one-on-one training, and QuickBooks® classes.